Saturday, 3 July 2010

Music Video research 2













This is another music video 'bubbly' which I am going to analysis and to see if the video can give me any ideas for my own media product as it follows again the pop genre. As scouting for girls were pop they were more of a Brit pop.

How is the artist represented?

This artist is shown to be a very young and beautiful woman, she also looks realistic and not airbrushed or fake. This is to appeal to her audience, she also very happy all the way through and an all round positive video and seems to promote that she is very easy to approach and not fierce and shown to be a happy person in general. She is also represented as a normal average person and not a big headed pop star, and she gives us this sense that she is down to earth as her clothing is simple and not designer or a costume as many pop stars wear in there videos. Also as the video is simple and tells a story with no real special effects, this again highlights that she is normal, and she is more bothered about the music and the message in the lyrics than the things on the screen.

What relationship exists between the images and lyrics in the video?

When she mentions about hiding in the rain 'under the covers stayin dry' it goes to a shot of the artist and man staying under covers in the rain. But most of the time its a reference to that love feeling so it shows shot of her with the man in the video to show its all about the love, between her and him and the video is more story like than the scouting for girls one. so the link between image and lyrics is strong because its all about him and her in the lyrics and is shown in the video.' cause every time you hold me in your arms' it shows the artist and the man together and him holding her so it again shows links between images and the lyrics in the video. From this video I can that not all videos have images that always directly link to the lyrics but shows more of a story like and the images link to lyrics all the way through even though it isn't directly linked to a specific lyric.

What relationship is there between music and images?

All the way through the music video, the music is always quiet and happy slow song and this is really shown by the fact that by the artist is always happy and through close ups she is smiling all the way through also we get to see the artist with her guitar showing that she is all about the music because it shows her own personal guitar and that its her on her own and not a band. Also when the music becomes a little quieter it shows the artist sat on her own and in a really scenic view to show she is thinking about it and that she is thinking about the man in the video.The music itself and its beat respond to the scene and setting as when its happy when its in her beach house and with the male in the video.

Inter-textual references?

When the camera is close up on to her face it can link to the album cover as its a picture of her and this then links again to that she is all about the music.Also the beach house is seen on the album cover as it gives a beach feel showing she is in touch with music and nature to show her music is relaxed and its positives when makes it easy for an audience to approach her music. The blue all through the house again links to the album cover and the title of the song as it called bubbly and the colour is blue but also links that the artist as blue eyes and this highlighted on the album cover of hers and in the video.


Key features

  • All through the video shows a hand held camera effect to show what she is thinking but also makes the video very personal to her
  • Always it shows closes up of her face all the way through as it shows her singing but also shows how pretty she is
  • Shows her actually playing the music, shows her playing guitar to show she is all about the music and not the special effects of the music video
  • Its shot in a realistic place- beach house style
  • The video is simple video and shows more music and shows the story more than the videos effects and how it looks.

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